SELF MARKETING POWER :: by Jeff Beals



Reviews "Believe. Project. Magnify. Advance. If the author had filed a pre-flight plan for this book, then the preceding words would best describe the path taken in this quest to elucidate “personal branding.” The author firmly believes that “You are a brand. You are a business of one.” So the reader is driven to develop, maintain, and enhance a certain mindset. Every utterance, every appearance, every movement has to be exquisitely controlled to present a superior image, no matter how informal the circumstances or the sophistication of the audience. The title may have been alternatively named “self promotion.” Both names, however, are misleading. Although one may not realize it until nearing the end chapters, the book is really about self-actualization, or achieving the pinnacle of professional capability. Beals uses the early chapters of the book to justify the title based on the highly competitive nature of today’s workplace. When one considers the extent of this competition, the author’s statement that “passive behavior is out, assertive behavior is expected” is worthy of consideration. Initially, one would think that the target audience would range widely from high school seniors to senior citizens. Later, it becomes evident that the more likely readers would be the young, ambitious, professional crowd. There are different paths to success. Some are longer than others. By describing his own learning experiences in various professional roles, the author hopes to show others the way that will have fewer detours, and thus take less time to achieve career success." - ForeWord Magazine, January/February 2008 issue “Real estate executive and radio talk show host Jeff Beals provides real-world examples and entertainingly illustrative anecdotal stories in "Self Marketing Power: Branding Yourself As A Business Of One" to provide aspiring entrepreneurs with a kind of do-it-yourself instruction manual and guide for building a personal brand name recognition targeted at specific personal audiences. Beals maintains that the entrepreneur must employ the kinds of promotion for business success that a politician utilizes to be elected to office. Beals shows how to establish name recognition and become a 'celebrity' inside your own sphere of influence; get tangible results from networking efforts; exploit current employment to create self-marketing benefits; and become a kind of 'superstar' within the context of your own particular profession. Of special note is what Beals has to say about developing an expertise and become a sought-after speaker, consultant, and source for news stories. "Self Marketing Power" is exceptionally valuable reading for anyone seeking to establish their own reputation and success within their own particular business arena.” - Midwest Book Review, January/February 2008

Reviews

"Believe. Project. Magnify. Advance. If the author had filed a pre-flight plan for this book, then the preceding words would best describe the path taken in this quest to elucidate “personal branding.” The author firmly believes that “You are a brand. You are a business of one.” So the reader is driven to develop, maintain, and enhance a certain mindset. Every utterance, every appearance, every movement has to be exquisitely controlled to present a superior image, no matter how informal the circumstances or the sophistication of the audience.
The title may have been alternatively named “self promotion.” Both names, however, are misleading. Although one may not realize it until nearing the end chapters, the book is really about self-actualization, or achieving the pinnacle of professional capability.
Beals uses the early chapters of the book to justify the title based on the highly competitive nature of today’s workplace. When one considers the extent of this competition, the author’s statement that “passive behavior is out, assertive behavior is expected” is worthy of consideration. Initially, one would think that the target audience would range widely from high school seniors to senior citizens. Later, it becomes evident that the more likely readers would be the young, ambitious, professional crowd.
There are different paths to success. Some are longer than others. By describing his own learning experiences in various professional roles, the author hopes to show others the way that will have fewer detours, and thus take less time to achieve career success."
- ForeWord Magazine, January/February 2008 issue

“Real estate executive and radio talk show host Jeff Beals provides real-world examples and entertainingly illustrative anecdotal stories in "Self Marketing Power: Branding Yourself As A Business Of One" to provide aspiring entrepreneurs with a kind of do-it-yourself instruction manual and guide for building a personal brand name recognition targeted at specific personal audiences. Beals maintains that the entrepreneur must employ the kinds of promotion for business success that a politician utilizes to be elected to office. Beals shows how to establish name recognition and become a 'celebrity' inside your own sphere of influence; get tangible results from networking efforts; exploit current employment to create self-marketing benefits; and become a kind of 'superstar' within the context of your own particular profession. Of special note is what Beals has to say about developing an expertise and become a sought-after speaker, consultant, and source for news stories. "Self Marketing Power" is exceptionally valuable reading for anyone seeking to establish their own reputation and success within their own particular business arena.”
- Midwest Book Review, January/February 2008