SELF MARKETING POWER :: by Jeff Beals



Self Marketing Power: Branding Yourself as a Business of One by Jeff Beals CONTENTS Introduction: Are You Ready to Change Your Future? o Each of us has a personal brand. o We need to promote ourselves in our careers just like a politician running for office. 1. What Is Self Marketing? o It is more "art" than science. o Only a fine line separates self marketing from egotistical boasting. 2. No Room for Shrinking Violets: Why You Must Market Yourself o In a competitive, fast-moving, global economy, you must be noticed in order to succeed. o Effective people self market for career reasons, to increase name recognition, build a reputation, help promote their employer, get new clients and gain a prestigious social standing, allowing them to further their beliefs. 3. The 8 Critical Rules of the Game and How to Win o Eight critical rules you must know before marketing yourself. 4. Who Are You? It All Starts with Name Recognition o Establishing a well-known name and a public reputation allows you to take advantage of our culture's obsession with fame and celebrity. 5. Get Involved: Find Opportunities Where You Least Expect Them o Much of your career success will take place outside the office. o Being "everywhere" brings great opportunities. 6. Start Self Marketing Inside Your Current Company o Sometimes the best opportunities are under your nose - how to exploit them. o Use your company for your personal benefit by setting up win-win scenarios. 7. You're Not the Average Joe: Leveraging Formal Networking o Learn an artificial but highly effective way to market yourself to targeted individuals. 8. Hand-to-Hand Combat: In the Trenches of Informal Networking o Get down and dirty in the grass roots of self marketing. o "Goal-based networking" - use it to your advantage. 9. Harness the Media o Understand and respect the media's awesome power. o Learn how to manipulate the media for your personal benefit. 10. Speak and Write Your Way Out of Obscurity o You can be a highly sought-after speaker in your area of expertise. o Getting gigs: how to find speaking and writing opportunities. o Methods used by good writers and speakers. o Why speaking and writing are two of the most powerful self marketing tools available. 11. Anytime, Anywhere: Unleash the Power of the Internet o It's cheap. It's the best way to reach a younger audience. It goes everywhere and allows you to market yourself 24/7, even when you are sleeping. o Personal websites, blogs and podcasts. 12. Think Like a Marketer o How to use classic marketing theories and concepts to promote YOU, a "business of one." 13. Bend All the Rules: Creativity Is Key o You can market yourself by creating something unique and of value. o Creativity elevates you above your competitors. o Be the first. Be the only. 14. Never Stop Learning o Learning is a lifelong endeavor. o Only wise, talented and up-to-date people are effective self marketers. 15. From Ordinary to Extraordinary: Planning, Goal Setting and Time Management o How to turn your dreams into reasonable action plans. o Avoid the time traps that can bog down your self-marketing as well as your whole career. 16. Make It Look Easy: Perpetual Professionalism o Consistent behavior is essential. o Assume you are always being watched; act accordingly. o Have your printed, personal marketing pieces ready to go at all times. 17. From "Don't Know You" to "Can't Live Without You" o How to get the upper hand in the job-search process. o Empathizing with the hiring manager gives you an advantage over other candidates. o How to prove you are the solution to the hiring manager's problem. 18. Take Your Foot Out of Your Mouth and Roll with the Punches o What to do when you're all dressed up with no place to go. o How to bounce back when Murphy's Law punches you in the gut. 19. Tons of Room at the Top: The Attitude and Altitude of Success o The right attitude makes you marketable. o Take the initiative. o Responsibility, authority, accountability. o How to keep the basics in line, so you can focus on higher-level career endeavors. 20. You: The Superstar o Final thoughts on Self Marketing Copyright © 2008 By Jeff Beals All rights reserved Keynote Publishing P.O. Box 540663 Omaha, NE 68154

Self Marketing Power: Branding Yourself as a Business of One
by Jeff Beals

CONTENTS

Introduction: Are You Ready to Change Your Future?
o Each of us has a personal brand.
o We need to promote ourselves in our careers just like a politician running for office.

1. What Is Self Marketing?
o It is more "art" than science.
o Only a fine line separates self marketing from egotistical boasting.

2. No Room for Shrinking Violets: Why You Must Market Yourself
o In a competitive, fast-moving, global economy, you must be noticed in order to succeed.
o Effective people self market for career reasons, to increase name recognition, build a reputation, help promote their employer, get new clients and gain a prestigious social standing, allowing them to further their beliefs.

3. The 8 Critical Rules of the Game and How to Win
o Eight critical rules you must know before marketing yourself.

4. Who Are You? It All Starts with Name Recognition
o Establishing a well-known name and a public reputation allows you to take advantage of our culture's obsession with fame and celebrity.

5. Get Involved: Find Opportunities Where You Least Expect Them
o Much of your career success will take place outside the office.
o Being "everywhere" brings great opportunities.

6. Start Self Marketing Inside Your Current Company
o Sometimes the best opportunities are under your nose - how to exploit them.
o Use your company for your personal benefit by setting up win-win scenarios.

7. You're Not the Average Joe: Leveraging Formal Networking
o Learn an artificial but highly effective way to market yourself to targeted individuals.

8. Hand-to-Hand Combat: In the Trenches of Informal Networking
o Get down and dirty in the grass roots of self marketing.
o "Goal-based networking" - use it to your advantage.

9. Harness the Media
o Understand and respect the media's awesome power.
o Learn how to manipulate the media for your personal benefit.

10. Speak and Write Your Way Out of Obscurity
o You can be a highly sought-after speaker in your area of expertise.
o Getting gigs: how to find speaking and writing opportunities.
o Methods used by good writers and speakers.
o Why speaking and writing are two of the most powerful self marketing tools available.

11. Anytime, Anywhere: Unleash the Power of the Internet
o It's cheap. It's the best way to reach a younger audience. It goes everywhere and allows you to market yourself 24/7, even when you are sleeping.
o Personal websites, blogs and podcasts.

12. Think Like a Marketer
o How to use classic marketing theories and concepts to promote YOU, a "business of one."

13. Bend All the Rules: Creativity Is Key
o You can market yourself by creating something unique and of value.
o Creativity elevates you above your competitors.
o Be the first. Be the only.

14. Never Stop Learning
o Learning is a lifelong endeavor.
o Only wise, talented and up-to-date people are effective self marketers.

15. From Ordinary to Extraordinary: Planning, Goal Setting and Time Management
o How to turn your dreams into reasonable action plans.
o Avoid the time traps that can bog down your self-marketing as well as your whole career.

16. Make It Look Easy: Perpetual Professionalism
o Consistent behavior is essential.
o Assume you are always being watched; act accordingly.
o Have your printed, personal marketing pieces ready to go at all times.

17. From "Don't Know You" to "Can't Live Without You"
o How to get the upper hand in the job-search process.
o Empathizing with the hiring manager gives you an advantage over other candidates.
o How to prove you are the solution to the hiring manager's problem.

18. Take Your Foot Out of Your Mouth and Roll with the Punches
o What to do when you're all dressed up with no place to go.
o How to bounce back when Murphy's Law punches you in the gut.

19. Tons of Room at the Top: The Attitude and Altitude of Success
o The right attitude makes you marketable.
o Take the initiative.
o Responsibility, authority, accountability.
o How to keep the basics in line, so you can focus on higher-level career endeavors.

20. You: The Superstar
o Final thoughts on Self Marketing

Keynote Publishing
P.O. Box 540663
Omaha, NE 68154